It still surprises me what men assume about woman these days. Especially when it comes to us girls shopping for electronics. It was just the beginning of my academic year and I decided to buy a new printer. I knew more or less what I was looking for. I decided to find a multifunctional printer that had a scanner and a copy machine. Based on my previous experiences, I knew which brand I was looking for as well.
I went to a few shops to do some research and then came back to the shop which had the best offer available. I asked a few questions about the functionality and decided to buy the chosen model and the salesman disappeared for about 15 minutes. He started to chat with me and explained to me that he prefers to sell printers to women than to sell gold to a king and later on I understood why. I became somewhat suspicious when I saw the box looking a little worn but I was assured that it was normal. Well I believed him and came back home . I opened the box and to my surprise, saw that the printer was missing one element and the cartridges were already installed. I angrily packed the printer back even though I shouldn’t have and went back to the shop. I furiously explained to the manager that just because I am a woman it does not mean that that I will not notice when someone sells me a used and uncompleted printer with unpacked cables. I managed to get my money back and have never returned to the shop. A similar event happened to my friend who happens to be a telecommunications engineer. Men always want to teach us how to deal with electronics when we can do it ourselves.
Today, innovation is the key. With many companies launching their products every now and then, it is only the innovative products that will make their presence felt. I believe this innovation logic applies to just about everything – whether it is a high end smart phone or a simple kitchen tool like the 
